Privacy Policy
Impossible Products Inc isn't a real shop. The products don't exist and nothing is sold. The site is run by Another Web is Possible (AWIP) to test analytics and experimentation tools.
What stays on your device
Your cart and your cookie choice are saved in your browser's local storage. They never leave your device. The checkout, contact, login and newsletter forms don't send anything anywhere, so please don't type real personal or card details into them.
What runs only if you accept
If you click Accept, these tools load and may set cookies and collect usage data such as the pages you view, your device and browser, and a rough location. If you click Reject, none of them load.
- Google Tag Manager and Google Analytics: count visits and see which pages get used. Their privacy policy
- Convert Experiences: run A/B tests and remember which version you saw. Their privacy policy
- Webtrends Optimize: run A/B tests and personalisation. Their privacy policy
- GrowthBook: switch features on and off for testing. Their privacy policy
- AWIP Listen: show short on-page surveys.
We use this data only to test and improve websites. We don't sell it or use it for advertising.
Changing your mind
You can change your choice at any time with , also linked at the bottom of every page. You can also clear this site's cookies and storage in your browser.
Your rights
Under UK data protection law you can ask what data is held about you, and ask for it to be deleted. If you're unhappy with how your data is handled, you can complain to the Information Commissioner's Office.