Invisible Jam

You know what jam needs? To be invisible. Obviously. We took perfectly good strawberry jam and made it completely invisible. You can't see it, but you can taste it. Or can you? That's the real question. The jam is there. We promise. It's in the jar. You just can't see it. When you spread it on toast, the toast looks exactly the same. But it tastes like jam! Or does it? Maybe you're just tasting hope. Or disappointment. Or strawberry-flavoured existential crisis. We've had complaints that the jam doesn't exist. We've also had complaints that it exists too much. The truth? The jam is in a quantum state of both existing and not existing. It's jam. But also not jam. It's the jam that wasn't there. WARNING: Do not try to prove the jam exists by opening the jar and looking inside. You'll see nothing. You'll taste jam. Your brain will break. We're not responsible for jam-related reality breakdowns.